FPE SEALS

BRANDING

CLient

  • FPE Seals

Services

  • Branding
  • Brand Guidleines
  • Application

Deliverables

  • Brand Identity
  • 10+ Pages

Project Info

Challenge

 

FPE Seals is a worldwide distributor and manufacturer of polymeric seals and hydraulic cylinder parts for all engineered applications.

They where in need of a complete brand overhaul as their old identity was dated and wasn’t being consistently applied throughtout all aspects of the business, both internally and externally in their marketing activity.

SOLUTION

 

Following indepth research we created a brand identity which maintained a similar colour pallete to the outgoing version to maintain visual continuity and brand familiarity. For the logo we also created a bespoke font style and graphic elements that reflected the shape of many of FPE Seals products. Creating a detailed set of brand guidelines ensured the new branding would be used in the correct manner in all forms of market across all channels and applications.

FPE SEALS BRAND GUIDELINES

 

We produced  a detailed visual guidlines document to ensure consistent application of the brand. This document included guidelines on the following:

 

  • Logo usage
  • Typography
  • Colour palette
  • The FPE Branded footer
  • Stationery & templates
  • Use of photography
  • Graphic elements
  • Applications
  • Contact details

APPLICATIONS & OTHER ITEMS PRODUCED

KEY RESULTS

IMPACTFUL IDENTITY

COST-EFFECTIVE

Happy client

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