Hartlepool Council

PRINT

CLient

  • Hartlepool Borough Council 

Services

  • Brochure design
  • Branding
  • Print

Deliverables

  • 28 page brochure

Other

  • Supplementary style guide

Project Info

Challenge

Hartlepool Borough Council approached us with a need to produce their 28 page Workforce Development Brochure with a completely new look & feel to their usual stuff. Their biggest challenge was that much of their existing literature and promotional items had the same tired look, using the same dark green & blue. They wanted to diversify their visual identity into something more vibrant & appealing as well as introduce a secondary headline font.

SOLUTION

We gained  a clear understanding of the clients need to tinker with their rigid brand identity and why, and also what they where trying to achieve with a more vibrant brand.

We then set-about producing some sample visual concepts and page layouts to meet their brief and in working with the client we evolved a new and fresher look & feel. This was then rolled out throughout this particular brochure, but also set the standard and tone for a looser brand identity which introduced a secondary colour palette and dynamic curve graphics. The project represented a key visual change for the council which continues to this day and coupled with our extensive print expertise and cost-effective print buying – it was an excellent value project for the council.

KEY RESULTS

Evolution of council visual identity

highly cost-effective key project for the client

Happy client

"Reactive always go above and beyond on every project and deliver the goods every time. In all honesty working with them couldn't be easier, it's like having an extended marketing team at the end of the phone. Without them my job would be much harder and it's testament to their knowledge, experience and cheeky banter that makes working with them such good fun" 

LIBBY ABBOTS, MARKETING MANAGER
DIRECT INSURANCE GROUP PLC

“Due to hard work and dedication, our company has grown from strength to strength and I would have absolutely no hesitation in recommending Reactive Design to help your business grow.”

LYNNE LAMBE, TICA-ACAD,
COMMUNICATIONS ADMINISTRATOR

“The team at Reactive not only provide fantastic creative work, but importantly understand the real value of positive communication. They are quick to respond and have had a positive impact in helping our business achieve significant growth. I wouldn’t hesitate to recommend their services.”

MATT FIELD, HEAD OF MARKETING
DIRECT INSURANCE GROUP PLC

“I’m very happy with the work that has been completed by Reactive Design.  They have always been prompt in answering any queries and have provided valuable advice during the whole process.  The website is exactly what our team wanted - I would highly recommend Reactive Design.” 

RON PATEL,
N6 DENTAL

“Over the moon with the new website - couldnt have wished for a better service” 

PETER TODD,
DIRECTOR, PTL CABLES LTD