HEALTHY RELATIONSHIPS PARTNERSHIP
BRANDINGCLient
- HRPH
Services
- Branding
- Brand Guidleines
- Application
Deliverables
- Brand Identity
- 10+ Pages
- CMS
Other
- Stationery
- Website
- Marketing Campaign
- Event banners
Project Info
Challenge
HRPH is a not for profit organisation set up to promote and help those families suffering with relationship issues.
Starting from scratch, they needed a brand identity that could be rolled out into a marketing campaign and website to raise awareness of their services.
It was important that the brand was distinctive, would stand out to immediately convey what they do and be welcoming/vibrant with no stigma attached.
SOLUTION
After many client workshops in the briefing stage to understand objectives and the target audience (barriers, motivators etc), Reactive Design set about producing many design concepts and approaches.
Working in collaboration with the client, other stakeholders and testing the brand to the target audience.
Selected concepts where developed and refined until we had a clear winner for the brand identity which would be more likely to have the desirable effect in engaging the target audience.
As ever when Reactive Design create a brand identity, our expertise in print, digital and online and indeed across all marketing mediums means when we create brand we ensure it can be applied consistently and effectively across all marketing channels.
HRPH BRAND DEVELOPMENT
At Reactive Design, we offer various branding packages depending upon the needs and budget of the client.
All packages include a briefing stage to gather information and insight which provides the foundation on which to build an effective brand.
From there we produce design concepts and collaborate with the client to develop selected ones into the final brand.
With the HRPH brandimg, we had many client workshops to understand the aims of the organisation and also to really gain insight into the target audience to ensure the brand appealed to them in a vibrant, welcoming, distinctive way. That could be effectively rolled out into a larger marketing campaign.
Essentially put, the logo developed for HRPH aimed to convey the prime importance of communication and talking when trying to improve relationships.
HRPH marketing campaign
Shortly after launching the new brand and website, Reactive Design were tasked with creating a marketing campaign to encourage take up of the new relationship services offered by HRPH.
After much research and concepting, the final artwork focused around the negative effects that poor parental relationships had on their children, which it would be assumed would be the biggest motivator to drive parents and families to take action. The illustrative, child-like, style helped really drive home the impact poor relationships have on children.
This marketing concept was then rolled out across a variety of marketing & advertising mediums.
KEY RESULTS
Client cost-savings by accessing all their marketing needs under the reactive roof
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