HEALTHY RELATIONSHIPS PARTNERSHIP

BRANDING

CLient

  • HRPH

Services

  • Branding
  • Brand Guidleines
  • Application

Deliverables

  • Brand Identity
  • 10+ Pages
  • CMS

Other

  • Stationery
  • Website
  • Marketing Campaign 
  • Event banners

Project Info

Challenge

Healthy Relationships Partnership Hartlepool is a not for profit organisation set up to promote and help those families suffering with relationship issues.

Starting from scratch, they needed a brand identity that could be rolled out into a marketing campaign and website to raise awareness of their services.

It was important that the brand was distinctive, would stand out to immediately convey what they do and be welcoming/vibrant with no stigma attached. 

SOLUTION

After many client workshops in the briefing stage to understand objectives and the target audience (barriers, motivators etc), Reactive Design set about producing many design concepts and approaches.

Working in collaboration with the client, other stakeholders and testing the brand to the target audience.

Selected concepts where developed and refined until we had a clear winner for the brand identity which would be more likely to have the desirable effect in engaging the target audience.

As ever when Reactive Design create a brand identity, our expertise in print, digital and online and indeed across all marketing mediums means when we create brand we ensure it can be applied consistently and effectively across all marketing channels. 

HRPH BRAND DEVELOPMENT

At Reactive Design, we offer various branding packages depending upon the needs and budget of the client.

All packages include a briefing stage to gather information and insight which provides the foundation on which to build an effective brand.

From there we produce design concepts and collaborate with the client to develop selected ones into the final brand. 

With the HRPH brandimg, we had many client workshops to understand the aims of the organisation and also to really gain insight into the target audience to ensure the brand appealed to them in a vibrant, welcoming, distinctive way. That could be effectively rolled out into a larger marketing campaign. 

Essentially put, the logo developed for HRPH aimed to convey the prime importance of communication and talking when trying to improve relationships.  

HRPH marketing campaign

Shortly after launching the new brand and website, Reactive Design were tasked with creating a marketing campaign to encourage take up of the new relationship services offered by HRPH.

After much research and concepting, the final artwork focused around the negative effects that poor parental relationships had on their children, which it would be assumed would be the biggest motivator to drive parents and families to take action.

This marketing concept was then rolled out across a variety of marketing & advertising mediums.

KEY RESULTS

Client cost-savings by accessing all their marketing needs under the reactive roof

%

Increase in enquiries

Happy client

"Reactive always go above and beyond on every project and deliver the goods every time. In all honesty working with them couldn't be easier, it's like having an extended marketing team at the end of the phone. Without them my job would be much harder and it's testament to their knowledge, experience and cheeky banter that makes working with them such good fun" 

LIBBY ABBOTS, MARKETING MANAGER
DIRECT INSURANCE GROUP PLC

“Due to hard work and dedication, our company has grown from strength to strength and I would have absolutely no hesitation in recommending Reactive Design to help your business grow.”

LYNNE LAMBE, TICA-ACAD,
COMMUNICATIONS ADMINISTRATOR

“The team at Reactive not only provide fantastic creative work, but importantly understand the real value of positive communication. They are quick to respond and have had a positive impact in helping our business achieve significant growth. I wouldn’t hesitate to recommend their services.”

MATT FIELD, HEAD OF MARKETING
DIRECT INSURANCE GROUP PLC

“I’m very happy with the work that has been completed by Reactive Design.  They have always been prompt in answering any queries and have provided valuable advice during the whole process.  The website is exactly what our team wanted - I would highly recommend Reactive Design.” 

RON PATEL,
N6 DENTAL

“Over the moon with the new website - couldnt have wished for a better service” 

PETER TODD,
DIRECTOR, PTL CABLES LTD