Lane Systems

PRINT, SOCIAL, INFOGRAPHICS

CLient

  • Lane Systems

Services

  • Design
  • Copywriting
  • Print

Deliverables

  • 6pp Brochure
  • Matt-laminated

Other

  • Social media graphics
  • Infographics

Project Info

Challenge

Lane Systems had some existing marketing materials consisting of a Pocket Folder with various inserts to promote their services, which where too content heavy and design wise looked tired and dated. They needed a solution which would be more engaging, get across in a quicker way their range of services and benefits, whilst also ideally saving costs, 

SOLUTION

Reactive worked with the client to really condense their existing literatute and service offering into a more distilled and focussed manner. We proposed a 6 page tri-fold A4 brochure, printed on heavy-weight stock with a matt lamination for durability. The key difference was the design approach that we created, which used an ‘info-graphic’ style to get across key benefits, services and positive stats along with client testimonials in an immediate and graphic way to show how good their service offering really was compared to their competitors. This solution proved very effective with great results, with many reprints of this brochure required due to it’s success.

The graphics from the brochure where also further developed and utilised in various social media campaigns and as infographics for other digital marketing uses , allowing the client to get further ‘bang’ from their ‘buck’!

INFOGRAPHICS:

SOCIAL MEDIA COLLATERAL:

KEY RESULTS

%

Increase in leads

Excellent R.O.I

Happy client

"Reactive always go above and beyond on every project and deliver the goods every time. In all honesty working with them couldn't be easier, it's like having an extended marketing team at the end of the phone. Without them my job would be much harder and it's testament to their knowledge, experience and cheeky banter that makes working with them such good fun" 

LIBBY ABBOTS, MARKETING MANAGER
DIRECT INSURANCE GROUP PLC

“Due to hard work and dedication, our company has grown from strength to strength and I would have absolutely no hesitation in recommending Reactive Design to help your business grow.”

LYNNE LAMBE, TICA-ACAD,
COMMUNICATIONS ADMINISTRATOR

“The team at Reactive not only provide fantastic creative work, but importantly understand the real value of positive communication. They are quick to respond and have had a positive impact in helping our business achieve significant growth. I wouldn’t hesitate to recommend their services.”

MATT FIELD, HEAD OF MARKETING
DIRECT INSURANCE GROUP PLC

“I’m very happy with the work that has been completed by Reactive Design.  They have always been prompt in answering any queries and have provided valuable advice during the whole process.  The website is exactly what our team wanted - I would highly recommend Reactive Design.” 

RON PATEL,
N6 DENTAL

“Over the moon with the new website - couldnt have wished for a better service” 

PETER TODD,
DIRECTOR, PTL CABLES LTD