MSP LEGAL SERVICES

Branding

CLient

  • MSP Legal Services

Services

  • Branding

Deliverables

  • Visual identity
  • Brand Guidlines

Other

  • Website
  • Stationary
  • Social Graphics

Project Info

Challenge

MSP Legal Services wanted a brand new visual identity which would really help differentiate them from other solicitors to make them stand out and help them reach a new audience. The initial task was the brand identity, but MSP also wanted an agency they could use to develop this identity into a new website and printed collateral.

SOLUTION

Reactive had the perfect range of in-house services to develop the new identity and then roll this out across a wide range of printed items as well as develop a new website and enhanced social media presence.

A key insight we helped to identify was that many audience types have a perception that solicitors are stuffy environments that can be a barrier to winning new customers so MSP wanted to appear different and more informal, approachable, friendlier and more vibrant. The new identity we developed epitomises this bold new direction for the company.

KEY RESULTS

DISTINCTIVE NEW IDENTITY

INCREASE IN ENQUIRIES

Happy client

“I contacted Reactive Design following a recommendation from Walkers Opticians. I was looking to revamp our website and the Reactive Design team were extremely helpful and easy to work with. The customer service and prompt designs were exemplary. I cannot speak highly enough of the service we received.”

PETER DAND, DIRECTOR
NORWOOD PERRIN OPTICIANS