As with all of our clients, the first thing we have to do is get to know them. Who are the people behind the business, what image are they trying to portray, who are their target audience and what are they trying to sell?
If we’re being put in charge of the shop window, we need to know what to put in it to get the customers flocking in from the street.
We also looked at what was good and bad about the existing site, what had worked and which areas didn’t quite have the desired impact.
After the briefing and proposal stage, we moved onto site-mapping to ensure the content would be more extensive on the new website and very engaging to potential customers.
Once a site-map was agreed it was onto the wireframing and visualisation stage, to propose a look and feel which would be much more visually appealing than the previous site, and build-upon their long history and independent, personal service.
For example we included more photographs of the staff, premises and wide product range. We showcased who the customer would be dealing with, and gaveit the more personal touch.
Subtle CSS web transitions and a refined design style give the site a classy, stylish, modern feel with a nod to their historic roots.
We are pleased to say the website was very well-received by the client and customer alike.