Norwood Perrin Opticians

Website Design


  • Norwood Perrin Opticians


  • Web design
  • UI / UX
  • Website Build


  • 6 Pages
  • CMS


  • SEO
  • Analytics

Project Info


Norwood Perrin Opticians approached us after a recommendation from another independent opticians (thanks Walkers Opticians!).

Norwood Perrin had an existing one-page website which was somewhat dated in terms of the look and feel. It was hard for the client to update their site, and not very user friendly in terms of working consistently across all device types (desktop, tablet, mobile).

It didn’t reflect the friendly personal service or extensive service range offered by the business.

So they asked us to take a good look and carry out a thorough investigation to see if we could help them give their customers a clearer vision of what they had to offer.


As with all of our clients, the first thing we have to do is get to know them. Who are the people behind the business, what image are they trying to portray, who are their target audience and what are they trying to sell?

If we’re being put in charge of the shop window, we need to know what to put in it to get the customers flocking in from the street.

We also looked at what was good and bad about the existing site, what had worked and which areas didn’t quite have the desired impact.

After the briefing and proposal stage, we moved onto site-mapping to ensure the content would be more extensive on the new website and very engaging to potential customers.

Once a site-map was agreed it was onto the wireframing and visualisation stage, to propose a look and feel which would be much more visually appealing than the previous site, and build-upon their long history and independent, personal service.

For example we included more photographs of the staff, premises and wide product range. We showcased who the customer would be dealing with, and gaveit the more personal touch.

Subtle CSS web transitions and a refined design style give the site a classy, stylish, modern feel with a nod to their historic roots.

We are pleased to say the website was very well-received by the client and customer alike.




Happy client

“I contacted Reactive Design following a recommendation from Walkers Opticians. I was looking to revamp our website and the Reactive Design team were extremely helpful and easy to work with. The customer service and prompt designs were exemplary. I cannot speak highly enough of the service we received.”