Norwood Perrin Opticians
Website DesignCLient
- Norwood Perrin Opticians
Services
- Web design
- UI / UX
- Website Build
Deliverables
- 6 Pages
- CMS
Other
- SEO
- Analytics
Project Info
Challenge
Norwood Perrin Opticians approached us after a recommendation from another independent opticians (thanks Walkers Opticians!).
Norwood Perrin had an existing one-page website which was somewhat dated in terms of the look and feel. It was hard for the client to update their site, and not very user friendly in terms of working consistently across all device types (desktop, tablet, mobile). It also didn’t reflect the friendly personal service or extensive service range offered by the business.
So they asked us to develop a new wbeiste to give their customers a clearer vision of what they had to offer.
SOLUTION
As with all of our clients, the first thing we have to do is get to know them. Who are the people behind the business? What image are they trying to portray? Who are their target audience and what are they trying to sell? We also looked at what was good and bad about the existing site, what had worked and which areas didn’t quite have the desired impact.
After the briefing and proposal stage, we moved onto site-mapping to ensure the content would be more extensive on the new website and very engaging to potential customers.
Once a site-map was agreed it was onto the wireframing and visualisation stage, to propose a look and feel which would be much more visually appealing than the previous site, and build-upon their long history and independent, personal service.
For example we included more photographs of the staff, premises and wide product range. We showcased who the customer would be dealing with, and gave it the more personal touch.
Subtle CSS web transitions and a refined design style give the site a classy, stylish, modern feel with a nod to their historic roots.
We are pleased to say the website was very well-received by the client and customers alike, with enquiries increasing as a result.
