Oak Meadows

Website Design

CLient

  • Oak Meadows

Services

  • Web development
  • Bespoke Plugins

Deliverables

  • Brochure website
  • Interactive plot availability 

Other

  • Branding
  • Brochures
  • Flyers
  • Site signage/hoarding
  • Social campaign
  • Agreements
  • Packaging

Project Info

Challenge

Oak Meadows is a brand new housing development of 71 luxury homes. They came to Reactive for the initial requirement of a website to promote the contemporay development (which would later lead to other services in print & online marketing once they learned of the breadth of our full range of services). The first challenge was to develop and evolve a visual identity which would make the OM brand look unique and different to set-apart this luxury contemporary development from the more well-known local housing developers.

Whilst there was lots of potential content to include in the website – another challenge was to distill the content to make the website be as easy as possible to look through whilst promoting desire in the potential customer to find out more (and market to further)

Finally – the client wanted a bespoke and interactive house plot plan developing which showed availability and the need to act quick to get the best plots upon each phased release. 

SOLUTION

We used our visual identity expertise to evolve a perfectly suited look & feel for Oak Meadows that would work well online (and also in print and other digital channels) to appeal directly to the identified audience type who wanted somehthing contemporary and unique in thier home.

The website itself was kept to a minimum of pages – with each page focusing on what we identified as a key area – with a core message re-inforcing ‘The Difference’ of this unique housing developmet.

Imagery was a key part of promoting these luxury contemporary properties and is used throughout to show the various differentiators compared to rival property developers. This is supported by key text copy to re-inforce the core messaging.

For the bespoke ‘site plot plan’ we researched what competitors where doing and proposed a solution which was even more user friendly, and in the words of our client “better than anyone else is doing”.

The client was very satisfied with the end result and we continue to work with them on other aspects of the housing development across all channels.

 

OAK MEADOWS HOUSING DEVELOPMENT

Here you can see the look & feel developed for Oak Meadows with the natural colour palette, leaf texture running throughout and extensive use of imagery – both CGI of the houses themselves and the interior design selections.

Because there was a lot of content to fit into a handful of pages – a key design technique which we use often when web-pages are quite long is breaking them up into visual chunks which makes information seem more digestible and readable. We also used anchored links to certain sections of content and strong calls to action are placed throughout with a ‘book an appointment’ module on the footer of every page.

KEY RESULTS

COST-EFFECTIVE NEW WEBSITE

DRAMATIC INCREASE IN ENQUIRIES - PHASE 1 SOLD OFF-PLAN

Happy client

“It’s been a pleasure working with Reactive design on all of the graphics work on our scheme. ‘Right first time’ is an overused and under valued maxim. Reactive deliver it time after time, which is of immense value to the client. They where fully engaged with the scheme and the thinking behind it and prepared to go that extra mile when required. They care and it shows in their work and service.”

BEN HALL, OAK MEADOWS & DIRECTOR AT CALMONT GROUP