RAW35

Branding

CLient

  • RAW35

Services

  • Branding
  • Brand Guidleines
  • Application

Deliverables

  • Brand Identity
  • 10+ Pages

Other

  • Stationery
  • Signage
  • Packaging
  • Website

Project Info

Challenge

This business was a completely new start-up with a unique vision & idea for a community based photography business, but with no name and no brand identity! The client did want to pitch themselves very diffeerntly from the local & typical ‘camera clubs’ to attract a more diverse & younger audience, through offering vibrant photography workshops, studio rental & gallery space.  Whilst the client knew their audience – they didnt know how to attract them as customers.

SOLUTION

After understanding the clients key needs & aims through our briefing process & meetings, we gained key insights into the target audience and competition through market research. The initial task was to forumulate an effective name for this business which was photography related, but not too obvious whilst also being fresh & a little bit different. 

Once a name was agreed we delved into the design concepting & visualisation stages and through various client workshops eventually developed an identity which stood out to appeal to the target audience. 

RAW35 BRAND IDENTITY

The brand identity we developed for RAW35 was very distinct and recogniseable. The logo itself consists of 2 core primary clours of yellow & black. This effective colour combination helps the variety of brand applications really grab attention. To date for RAW35 we have produced:

 

  • Brand Identity & Guidelines
  • Stationery
  • Packaging graphics for a variety of items used in workshops etc
  • Website

KEY RESULTS

cost effective brand identity

%

Increase in enquiries

Happy client

"Reactive always go above and beyond on every project and deliver the goods every time. In all honesty working with them couldn't be easier, it's like having an extended marketing team at the end of the phone. Without them my job would be much harder and it's testament to their knowledge, experience and cheeky banter that makes working with them such good fun" 

LIBBY ABBOTS, MARKETING MANAGER
DIRECT INSURANCE GROUP PLC

“Due to hard work and dedication, our company has grown from strength to strength and I would have absolutely no hesitation in recommending Reactive Design to help your business grow.”

LYNNE LAMBE, TICA-ACAD,
COMMUNICATIONS ADMINISTRATOR

“The team at Reactive not only provide fantastic creative work, but importantly understand the real value of positive communication. They are quick to respond and have had a positive impact in helping our business achieve significant growth. I wouldn’t hesitate to recommend their services.”

MATT FIELD, HEAD OF MARKETING
DIRECT INSURANCE GROUP PLC

“I’m very happy with the work that has been completed by Reactive Design.  They have always been prompt in answering any queries and have provided valuable advice during the whole process.  The website is exactly what our team wanted - I would highly recommend Reactive Design.” 

RON PATEL,
N6 DENTAL

“Over the moon with the new website - couldnt have wished for a better service” 

PETER TODD,
DIRECTOR, PTL CABLES LTD