TICA ACAD MAGAZINE
Because we proposed the split magazine approach with one half dedicated to TICA & the other to ACAD – is was important to have a design approach that had distinct branding & identity for each section, but also have a complimentary style so that the magazine didn’t look too disjointed and because the 2 organisatosn are related.
Whilst we have evolved the look of the magazine in the many years we have been producing it, one thing that has remained constant is that the design approach is very visually engaging and exciting, to encourage TICA ACAD members to read it and stay up to date with industry news.
In terms of the items produced for each quarterly publication, this included:
• 24-40 page magazine design (depending upon content to promote)
• Personalised cover sheet (to include mailing address and other relevant promotional content)
• Mailing & distribution of 4000+ magazines
Finally, whilst it’s difficult to convey online, the 24-40 physical magazine was printed to a really high-quality spec, with a gloss laminate cover. And whilst on 1 occasion over the years the client did try to get cheaper printing costs from other supplies, they where unable to match or beat Reactive’s print costs.