Utility Alliance

PRINT

CLient

  • Utility Alliance

Services

  • Brochure design

Deliverables

  • Multiple 4-12+ page brochures

Other

  • Info-graphics to be used for social media & presentations

Project Info

Challenge

Utility Alliance had a need to promote their high number of services in a range of brochures of varying page counts. Whilst the content of these brochures was detailed and quite extensive – the brochures needed to be concise, very easy to read through and understand, whilst all loooking like part the are part of the same family of marketing literature. Also as each brochure would be printed in their thousands (and on an ongong basis) any means of making cost-savings was requested by the client. 

SOLUTION

After a thorough briefing stage to understand the needs of the client and the target audience, we set about creating a visual approach which would form a strong and recogniseable visual identity. A key part of the design angle was to reduce text copy as much as possible and introduce ‘info-graphic’ style graphic elements to help reinforce the key messaging, whilst also making content more digestible and easier to understand. Format wise we opted for a square page size (210mm x 210mm) which is a little different to your standard A4 size etc – but is also a cost-effective printing size. As there were multiple brochures – these ranged from simple 4 page folded brochures, to 6 page tri-folds all the way up to various saddle-stitched bigger brochures, with the square format suiting any page count.

KEY RESULTS

Cost-effective print solution with immediate ROI

%

Increase in enquiries

Happy client

"Reactive always go above and beyond on every project and deliver the goods every time. In all honesty working with them couldn't be easier, it's like having an extended marketing team at the end of the phone. Without them my job would be much harder and it's testament to their knowledge, experience and cheeky banter that makes working with them such good fun" 

LIBBY ABBOTS, MARKETING MANAGER
DIRECT INSURANCE GROUP PLC

“Due to hard work and dedication, our company has grown from strength to strength and I would have absolutely no hesitation in recommending Reactive Design to help your business grow.”

LYNNE LAMBE, TICA-ACAD,
COMMUNICATIONS ADMINISTRATOR

“The team at Reactive not only provide fantastic creative work, but importantly understand the real value of positive communication. They are quick to respond and have had a positive impact in helping our business achieve significant growth. I wouldn’t hesitate to recommend their services.”

MATT FIELD, HEAD OF MARKETING
DIRECT INSURANCE GROUP PLC

“I’m very happy with the work that has been completed by Reactive Design.  They have always been prompt in answering any queries and have provided valuable advice during the whole process.  The website is exactly what our team wanted - I would highly recommend Reactive Design.” 

RON PATEL,
N6 DENTAL

“Over the moon with the new website - couldnt have wished for a better service” 

PETER TODD,
DIRECTOR, PTL CABLES LTD